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January 19, 2005
Rolling stone doesn't want Zondervan's money
USATODAY.com - Ad for a Bible doesn't fit
Zondervan executives say the entertainment magazine was key in its $1 million campaign to reach young adults who have rarely, if ever, seen Bible ads before. Surveys show that 53% of this age group read the Bible less than once a year or never, although they are huge buyers of books on spiritual and religious themes.
Posted by jreighley at January 19, 2005 07:39 AM
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